Pepsi vs. Coke in the branding department is astounding in this visual. What I see in Pepsi is a company that massively struggles to find its voice and its identity. Clearly their original logo was a mimic of Coke’s (since it was done three years later.) Disclaimer: I’m a Coke girl, 100%. Maybe the strong identity is a subliminal influence… I do feel pretty confident about it! 

kmccormi:

The art of good logo design.

nicolazaro:

hammerito:

stormofgenius:

airport:

(via jonwithabullet)

WHOA guys. This is the first time I’ve looked at the word Pepsi. I mean REALLY looked. What a strange word. My eyes are open now.

I like the 1906 and 1940 Pepsi branding best. Coke’s awesome too.